Marie Hefti

Marie Hefti

A luxury clothes brand in Hong-Kong

Visual Identity
Portfolio-Marie-Hefti-hautcharme -
Portfolio-Marie-Hefti-hautcharme2 -
Portfolio-Marie-Hefti-hautcharme-illustr-1 -
Portfolio-Marie-Hefti-hautcharme3 -
Portfolio-Marie-Hefti-hautcharme4 -
Portfolio-Marie-Hefti-hautcharme5 -
VI-Haut-charme-mock-up-portfolio -
Portfolio-Marie-Hefti-hautcharme-illustr -

A luxury clothes brand in Hong-Kong


Haut Charme makes luxury clothes and mainly targets Hong-Kong wealthy individuals from high society.   With the opening of her second showroom in Hong-Kong Peninsula Hotel, the founder wanted to create a new visual identity that would encapsulate the contemporary classic positioning of her brand.

VISUAL IDENTITY . ILLUSTRATION