In 2013, a new director was appointed at the Alliance Française in Beijing and wanted to rejuvenate and create a consistent identity for the AF(s) in Beijing and in China.  

About the Alliance Française :
. a prestigious and old institution established in France about 130 years ago
. a international network of about 850 AFs in the world, providing French courses and cultural activites
. 15 AFs in China
. values of sharing, promote cultural diversity...

(won a bid) VISUAL IDENTITY . EDITORIAL DESIGN . ILLUSTRATION